Mark Levinson
Coffee Table Book

Client:

HARMAN KARDON

Role:

Art Director / Design Lead

A commemorative piece celebrating Mark Levinson's 40th Anniversary. This elegant coffee table book was crafted to serve a dual purpose: to introduce the brand's premier audio products to new audiences while simultaneously offering seasoned audiophiles a rich historical and visual reference of Mark Levinson's 40 years of evolution.

harman kardon coffee table book inside page sample

Challenges:

This project presented several unique challenges. Firstly, the sheer volume of archival material necessitated a meticulous selection process to determine what best represented Mark Levinson's four-decade legacy. Secondly, a delicate balance had to be struck between showcasing the meticulous design of the audio products through stunning photography and providing compelling, informative text. Finally, a significant hurdle involved collaborating with technical writers to transform highly technical descriptions into narratives that would genuinely resonate with the brand's dedicated audiophile fan base.

Solutions:

The solution involved designing within a set grid system that allowed images to be displayed alongside text. This approach simultaneously incorporated ample white space, offering readers a visually uncluttered experience and making the information easier to digest.

Photography Art Direction

As part of this role, collaboration with photographers was essential for capturing Mark Levinson's renowned product design. This involved close supervision during photoshoots and meticulous retouching during production to seamlessly integrate the visuals with the overall design.