Hello! I'm Xavier Caceres, a multidisciplinary Sr. Designer and Art Director working across Los Angeles and Orange County. My focus is on digital design, with expertise in UX/web design, graphic arts, branding, and creative team management.
Over a decade of experience, I've cultivated a well-rounded perspective, having seen projects from both sides of the creative fence, the fast-paced agency hustle, and the strategic calm of in-house teams.
While my natural habitat is the digital realm, I'm also fluent in print and packaging design, photography, Art Direction, digital marketing, and event presentations. Throughout my journey, I've had the distinct pleasure of collaborating with some truly forward-thinking individuals, and they've all, in their own wonderful ways, shaped my style and design process.
My fascination with human behavior has been a constant source of inspiration for my work. As a result, I've been able to craft compelling digital experiences, advertising campaigns, and brand identities for companies across diverse industries.
When I'm not designing, you'll find me enjoying the great outdoors, riding my bicycle around town, getting lost in a good playlist, exploring new places, struggling with film photography, and generally engaging in anything that offers a good mental challenge (or, as I like to call it, "my monthly sufferfest activity").
My
approach
to the craft
CREATIVE TOOLS
Adobe Creative Cloud, Figma, Sketch, Adobe Anime, Framer, Wix, Slack, Microsoft Office, Jira, Basecamp, Photography, Illustrations
PERSONAL SKILLS
Design thinking, problem solving, experience, cross-functional team collaboration, communication, creative team management
INDUSTRY EXPERIENCE
Digital content creation, printing press check, packaging design, photo retouching, photography art direction
COMPANIES SERVED
AbbVie Pharmaceuticals, Disney English, Belkin Components, Precision Effect Advertising Agency, William Sonoma, One 18 Advertising
LATEST PROJECT
Client: AbbVie/Allergan
Role: Sr. Interactive Designer
