LINKSYS - WRT
Product Redesign Launch
Client:
Belkin Components U.S.
Role:
Sr. Interactive Designer
This multi-platform campaign was strategically designed to reintroduce Linksys as the premier home networking solutions brand. The marketing initiative, centered on the Linksys WRT product redesign launch, primarily highlighted the advanced technology and innovative new features of these products. This approach successfully broadened the brand's demographic reach, engaging both long-time customers and new consumers across various digital and traditional platforms.
Video Art Direction
To kick off the campaign across all major platforms (social media, internet, and digital ads), we developed a single, highly engaging video. As the art director, I was responsible for its visual direction, from sourcing inspiration and creating storyboards to collaborating with the animation team to produce the final ad. The video not only showcased the product's redesign but also offered viewers an exclusive look into its cutting-edge technology.
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